Over the past few years, the market has been operating in a bubble of subsidized innovation. The shift from simple chatbots to autonomous AI agents that can code on their own, analyze thousands of pages of documentation and reason in the background has dramatically driven up inference costs. Providers have realized they can’t sustain profitability on rigid subscriptions.
Enterprise-level price shock
The clearest signal of this transformation was Anthropic’s decision: the creators of Claude removed the pools of free tokens from corporate subscriptions. The change began as early as November 2025, when Anthropic started renewing contracts under new terms, and in February 2026 a uniform model was introduced: a flat monthly fee of $20 per workstation (seat), with each token consumed by an employee billed separately at API rates.





