🔒 The Productivity Paradox 2.0. Where is AI generating profits in 2026?

After months of large-scale investment in artificial intelligence experiments, the market has begun to scrutinize hard evidence of returns on those outlays. We are now facing two completely different realities. On one hand, marketing or HR departments can only demonstrate a vague “increase in convenience” at work thanks to deployed AI assistants. On the other hand, supply chain and logistics departments, historically overlooked by digital investment, have suddenly begun reporting record profits. The time of reckoning has arrived, as market data clearly confirms. As many as 46% of operational leaders in the logistics industry are now achieving a breakthrough return on investment, attributing this success to a complete departure from trendy point solutions in favor of unified analytical systems.