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It has been clear for some time that the role of traditional search engines is being redefined. Google and Bing are gradually losing their edge over new players like Perplexity or ChatGPT. However, Google doesn’t intend to give up without a fight — they’re investing in the development of Gemini with the Deep Search 2.5 Pro model, an advanced AI search engine which, by the way, I am a huge fan of.
But it’s OpenAI that first bets on practical innovations that can change the way we shop online.