🔒 ChatGPT with a new shopping feature. OpenAI challenges Google

It’s hard to imagine a clearer signal that Sam Altman’s company isn’t trying to catch up with Google, but instead aims to impose the competition terms. The new feature called Shopping is another step towards redefining search.

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It has been clear for some time that the role of traditional search engines is being redefined. Google and Bing are gradually losing their edge over new players like Perplexity or ChatGPT. However, Google doesn’t intend to give up without a fight — they’re investing in the development of Gemini with the Deep Search 2.5 Pro model, an advanced AI search engine which, by the way, I am a huge fan of.

But it’s OpenAI that first bets on practical innovations that can change the way we shop online.

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Śledzę najnowsze technologiczne trendy, w tym AI. Jako Innovation Manager jestem blisko nowych rozwiązań współpracując ze startupami.

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