Although the race for parameter counts and computing power is in full swing in the tech giants’ laboratories, market reality has changed significantly. The phase of fascination with the capabilities of generative AI has given way to a sober review of invoices. Both technology providers and their business clients have stopped asking “what can this model do?” and started asking: “is it compliant with the law, safe for data, and when will the investment pay off?”
For management, the priority is no longer the speed of deployment but its predictability. The market is moving toward stability—companies are seeking legal frameworks that allow them to turn technological chaos into profitable and scalable processes. In this context, the debate over regulation is no longer an academic dispute but a struggle over the shape of those frameworks. Should the state assume the role of the “chief architect of security,” certifying every algorithm before it reaches the market? Or should it remain a “night watchman” that intervenes only after harm occurs? The answer to this question will determine whether corporate budgets in the coming decade are fueled by innovation or drained by compliance departments and legal services.





