馃敀 A World Cup with an algorithm. Artificial intelligence takes the field
At the 2026 World Cup, artificial intelligence is no longer an add-on to the tournament and becomes its technological foundation. Advanced analytics is also no longer a privilege of the wealthiest.
The scan takes a second. The player stands in front of the cameras, the system records his body measurements and creates a three-dimensional model that will represent him throughout the tournament. This one-second step is one of the less visible, and perhaps most important, pieces of the technological puzzle that FIFA and Lenovo have prepared for the 2026 World Cup in the United States, Mexico and Canada.
Artificial intelligence in sports is nothing new. Premier League clubs have been paying for advanced analytics for years, national teams from wealthy federations maintain large analyst teams, and match broadcasts are packed with statistics calculated by algorithms. The change signaled by the 2026 World Cup is different. For the first time, comparable tools will be made available to all participants in a single tournament regardless of budget, and a single provider is responsible for the technological backbone of the entire event.
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