The Dead Internet Theory in reality
What if most of what you read online wasn’t written by a person? Bots and AI models are flooding the web faster than anyone realizes. This isn’t some apocalyptic vision of the future—it’s a data-backed reality.
Just a few years ago, the Dead Internet Theory sounded like a dystopian movie plot. Born on niche forums like 4chan, it painted a picture of a ghost web—a digital graveyard where most content is generated by bots and real human interactions make up only a tiny sliver of the whole. It was easy to dismiss as tech paranoia or a futurist fantasy. But what felt like fantasy yesterday is now backed by data—patterns that were taking shape long before the current AI boom.
Bots as a quiet sign of change
It was the numbers that grounded this theory. The “2024 Imperva Bad Bot Report”, which analyzed web traffic in 2023, delivered an alarming takeaway: nearly half (48,9%) of the entire internet was already dominated by bots. While that figure includes both malicious and helpful ones, the trend was unmistakable. The internet was becoming less human. It was a warning sign—a quiet harbinger of a change that was about to hit with full force.
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