{"id":17542,"date":"2026-02-19T17:10:40","date_gmt":"2026-02-19T16:10:40","guid":{"rendered":"https:\/\/haimagazine.com\/uncategorized\/ai-in-creative-work-muzzle-or-overdrive\/"},"modified":"2026-02-25T15:17:03","modified_gmt":"2026-02-25T14:17:03","slug":"ai-in-creative-work-muzzle-or-overdrive","status":"publish","type":"post","link":"https:\/\/haimagazine.com\/en\/culture-and-media-2\/ai-in-creative-work-muzzle-or-overdrive\/","title":{"rendered":"\ud83d\udd12 AI in creative work: muzzle or overdrive?"},"content":{"rendered":"<p><\/p><p>At the intersection of business and art, the world today faces a dilemma: whether to keep generative artificial intelligence under strict regulation, or to trust market mechanisms and the freedom to innovate.<\/p><p>During Generative Revolution Day, two clearly distinct visions emerged, presented by Dr. Tamilla Triantoro and music producer Steve Lillywhite. And although it&#8217;s an expert discussion, its conclusions about costs, risk and the direction of future investments are very specific.<\/p><p><em>More below the video<\/em><\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Should creative uses of generative AI be regulated?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vRkCw3v3Mtw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><h4 class=\"wp-block-heading\">The illusion of democratization and the trap of exploitation<\/h4><p>Dr. Tamilla Triantoro, an AI systems researcher at Quinnipiac University, analyzing incentive mechanisms and the power dynamics around new technologies, points out that they often reproduce, and even reinforce, existing market inequalities. In her view, the promise of full democratization through artificial intelligence may therefore prove to be an oversimplification. Much like with streaming platforms, which were supposed to provide open access to audiences, it turned out that visibility depends primarily on budget rather than on the content&#8217;s quality.<\/p><p>\u2013 An ecosystem with no rules doesn&#8217;t create innovation. It creates a market failure. From a system perspective, the absence of regulation creates an incentive to take data and produce something quick, instead of investing in sustainable partnerships. This disrupts the entire creative labor market \u2013 she emphasizes.<\/p><p>Triantoro also criticizes the use of models based on data, images and music obtained without the explicit consent of the authors. In her view, the proposed one-time compensation payments don&#8217;t solve the problem.<\/p><p>\u2013  The one-time buyout model creates an extractive relationship, not a collaborative one. It incentivizes a short term data grab, not a long-term sustainable partnership with the creative community \u2013 she believes.<\/p><p>In response, she calls for basing the relationship between technology companies and creators on three pillars: clear consent, proper credit, and ongoing compensation for the use of materials to train models.<\/p><h4 class=\"wp-block-heading\">Art following technology<\/h4><p>Steve Lillywhite, a music producer and multiple Grammy Award winner, takes a different approach. In his view, artificial intelligence is just another stage in the evolution of tools, much like new instruments or recording technologies before it.<\/p><p>\u2013 The art form follows the technology. The technology comes first, and only then is a new aesthetic born \u2013 he believes.<\/p><p>Although algorithms can faithfully recreate styles from the past, they have yet to create a work that obviously surpasses the originals. Breakthroughs emerge only when people use tools in unforeseen ways.<\/p><p>\u2013 When someone invented the amplifier for guitars, it was only when someone got a knife and cut the speaker that you got distortion. And all of a sudden, you invented this wonderful sound that became part of the biggest records ever made. And that the amplifier wasn&#8217;t made to distort, but without distortion you would not have heavy rock music at all. So there is definitely a rule that says the technology is invented by technicians, but it&#8217;s the creative people who then take it to the next level.<\/p><p>From this perspective, premature and excessive regulation can limit the space for experimentation. Lillywhite therefore asks whether rigorous protection of the existing order in every case truly fosters development. Lillywhite points out that in some industries it was precisely the lack of strict protection that led to higher quality through competition and freedom to act.<\/p><h4 class=\"wp-block-heading\">Risk calculation<\/h4><p>To better understand the importance of these two approaches, let&#8217;s consider an example of an agency running campaigns for consumer brands.<\/p><p>If it prioritizes flexibility and starts using open models without verifying data sources, it may initially see a significant increase in efficiency. Projects will be completed faster, and costs will drop.<\/p><p>However, legal risk will arise over time. Campaigns based on content generated using the protected works of specific artists, without their consent, may lead to claims of infringement of intellectual property rights.<\/p><p>An alternative is to use only licensed, strictly regulated tools. Such a decision may initially limit creative freedom and raise the cost of accessing technology. At the same time, it provides solid protection against reputation damages and losing the trust of customers who consider legal compliance throughout the entire supply chain a prerequisite for cooperation. Yet there&#8217;s also the risk that those clients who prioritize cost and time will move to companies that prefer the first of these two operating models.<\/p><h4 class=\"wp-block-heading\">Strategy for uncertain times<\/h4><p>The changing technological landscape requires a new approach to innovation management. This is an organizational decision, and when making it, it&#8217;s advisable to combine both approaches: minimizing constraints on creativity when using AI tools and maximizing security through their appropriate selection.<\/p><p>The first step should be to review tool vendors for transparency of policies regarding consent, authorship and compensation of creators whose materials were used to train models. The second element is to create internal AI usage policies that ensure legal compliance while still leaving room for experimentation.<\/p><p>Only with such foundations can organizations encourage teams to creatively leverage secure tools. A balanced combination of legal accountability and the courage to experiment can become a genuine source of lasting competitive advantage.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the debate over tools for generating text, images or music, two extreme fears collide. There&#8217;s growing fear of fake content, copyright infringements and the loss of artists&#8217; control over their own creative work. At the same time, there&#8217;s concern that overly restrictive regulations will stifle experimentation and cut creators off from new opportunities.<\/p>\n","protected":false},"author":354,"featured_media":17493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[798],"tags":[],"popular":[],"difficulty-level":[],"ppma_author":[776],"class_list":["post-17542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-and-media-2"],"acf":[],"authors":[{"term_id":776,"user_id":354,"is_guest":0,"slug":"redakcja","display_name":"Redakcja","avatar_url":{"url":"https:\/\/haimagazine.com\/wp-content\/uploads\/2025\/07\/Zrzut-ekranu-2025-07-10-o-16.00.36.png","url2x":"https:\/\/haimagazine.com\/wp-content\/uploads\/2025\/07\/Zrzut-ekranu-2025-07-10-o-16.00.36.png"},"first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/17542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/users\/354"}],"replies":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/comments?post=17542"}],"version-history":[{"count":1,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/17542\/revisions"}],"predecessor-version":[{"id":17543,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/17542\/revisions\/17543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/media\/17493"}],"wp:attachment":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/media?parent=17542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/categories?post=17542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/tags?post=17542"},{"taxonomy":"popular","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/popular?post=17542"},{"taxonomy":"difficulty-level","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/difficulty-level?post=17542"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/ppma_author?post=17542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}