At DevDay 2025, Altman unveiled a whole series of innovations \u2014 from tools for developers and businesses to technologies that are set to change the way we create, work and communicate with machines. Basically, ChatGPT is becoming a platform, AI is entering the hardware realm, and OpenAI is building an ecosystem that could compete with the biggest players in the tech market.<\/p>
The biggest surprise? OpenAI is officially entering the app world. With the new Apps SDK, developers can create programs that operate directly within ChatGPT. These aren’t just plugins, but full-fledged apps with interfaces, logic and features embedded in the chat.<\/p>
Altman also announced the launch of the OpenAI App Store \u2014 a place where creators can publish and monetize their apps. It’s a move that puts OpenAI in direct competition with mobile software giants like Apple and Google. The goal is to create a “new AI era App Store” \u2014 a place where every app can talk to the user, understand the context and operate autonomously. If the plan succeeds, ChatGPT will become the interface for all digital services.<\/p>
The second pillar of the ecosystem is AgentKit \u2014 a toolkit for AI agent developers. Its purpose is to give every programmer an easy way to create systems capable of autonomous operations, like data analysis, planning or coding.<\/p>
As OpenAI emphasizes, AgentKit is more than just an API. It’s a complete developer toolkit, an environment for prototyping, testing and scaling agents in production settings. In practice, this means we might see a real surge of smart assistants integrated into business apps within a few months.<\/p>
OpenAI is laying the foundation for a new economy of agents, where companies can develop their own specialized AI entities, just like they hire employees today.<\/p>
These are some of the most important new features that OpenAI has showcased in recent weeks and officially summarized at DevDay 2025.<\/p>
Sora 2 is the second generation of a multimedia model capable of creating not only images but also realistic videos with sound and narrative, allowing you to prepare ads, visualizations or educational videos in just a few minutes. This is a breakthrough for the creative industry, as AI is no longer just a support tool, but a full-fledged creator. The recently announced API access to Sora opens a path to creating tools that will change the world of video and social media. Nevertheless, the unveiling of Sora 2 has sparked huge controversies over the copyright issues of the materials used by the app and the possibilities it offers to deepfake creators.<\/p>
In turn, Codex (an assistant for developers) has been thoroughly revamped and integrated with popular work platforms like Slack and Notion. Thanks to its new SDK (Software Development Kit), it can understand the context of a project, write tests, suggest fixes and automate repetitive tasks, cutting down work cycles by weeks.<\/p>
The third piece of the puzzle is ChatGPT Pulse \u2014 a smart personalization system that analyzes user conversations and documents to create personalized summaries, alerts and recommendations. Altman has announced that it’s currently ad-free, but its commercial potential is huge, as Pulse could become a platform that knows the user better than their own phone.<\/p>
The highlight of DevDay 2025 was the announcement of a joint project between Sam Altman and Jony Ive, the former Apple designer. They aim to create a new type of AI devices \u2014 not just more smartphones, but a “family of products” that’s meant to make us happier.<\/p>
According to available information, prototypes are being developed at LoveFrom studio, and the team is working on 15\u201320 device concepts. Some of them might be screenless and respond to context like voice, movement or emotions. The idea’s simple: AI isn’t meant to be a gadget, but a companion. The first devices could be released in 2026.<\/p>
OpenAI is increasingly targeting its products at the business sector. New partnerships with companies like Spotify, Zillow, and Mattel demonstrate that ChatGPT is intended to be a tool not just for communication but also for real processes \u2014 from customer service to data analysis. Sam Altman has announced a “significant growth in the enterprise segment” and the development of integration tools.<\/p>
The goal is to transform OpenAI from a company that offers just one tool (ChatGPT) into an infrastructure platform for businesses, with its own ecosystem of APIs, agents, models and applications. It’s a new stage in their strategy of dominating the operational layer of the future AI economy.<\/p>
This year’s DevDay confirms that OpenAI doesn’t want to be just a “model company.” It’s building a platform where AI becomes the new operating system of the digital world. And every part of it \u2014 from the App Store to hardware \u2014 is a piece of that puzzle.<\/p>","protected":false},"excerpt":{"rendered":"
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