Officially, it’s about development. Unofficially, it’s about showing the business world that Perplexity belongs in the top league. Besides the new Comet brand, there’s room for a giant among browsers. It sounds like a plan to build its own ecosystem: a search engine, a browser and an AI agent. In practice, it’s more of a show of strength aimed at making an impression on the market. But is it really?<\/p>
In addition to the substantial cash sum offered, the package of promises included maintaining the open-source Chromium code, investing $3 billion in the development of Chrome over two years and keeping Google as the default search provider.<\/p>
Adding Chrome would open the door for Perplexity to billions of users worldwide. It’s a vision of an ecosystem from A to Z \u2014 control over the search tool, network access platform and AI as an assistant that supports the user.<\/p>
The startup took advantage of the moment when the US Department of Justice was examining Google’s monopoly. The possible forced divestiture of Chrome created an opportunity to make a bold move. Judge Amit Mehta is set to announce remedies, although legal skirmishes could last for years.<\/p>
Perplexity wasn’t the only one to spot the opportunity. OpenAI, Yahoo and DuckDuckGo also inquired about Chrome, with DuckDuckGo reportedly valuing the browser at over $50 billion.<\/p>
The startup emphasizes that it has the funds to finalize the acquisition but is not disclosing any details. More and more comments online suggest that it’s more of a PR campaign than a real offer. Perplexity wants to prove that it can enter the game on par with the giants and that their ecosystem project is no joke.<\/p>
If Google were forced to sell Chrome, which is a very real possibility, a major bidding war would start and $34.5 billion would just be the beginning. What about Perplexity? Even if they don’t buy anything, they’ve already achieved one thing \u2014 the business world already considers them a top-tier player.<\/p>","protected":false},"excerpt":{"rendered":"
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