{"id":10946,"date":"2025-04-29T19:25:07","date_gmt":"2025-04-29T17:25:07","guid":{"rendered":"https:\/\/haimagazine.com\/uncategorized\/chatgpt-with-a-new-shopping-feature-openai-challenges-google\/"},"modified":"2025-06-26T15:41:37","modified_gmt":"2025-06-26T13:41:37","slug":"chatgpt-with-a-new-shopping-feature-openai-challenges-google","status":"publish","type":"post","link":"https:\/\/haimagazine.com\/en\/tools\/chatgpt-with-a-new-shopping-feature-openai-challenges-google\/","title":{"rendered":"\ud83d\udd12 ChatGPT with a new shopping feature. OpenAI challenges Google"},"content":{"rendered":"<p>It has been clear for some time that the role of traditional search engines is being redefined. Google and Bing are gradually losing their edge over new players like Perplexity or ChatGPT. However, Google doesn&#8217;t intend to give up without a fight \u2014 they&#8217;re investing in the development of Gemini with the Deep Search 2.5 Pro model, an advanced AI search engine which, by the way, I am a huge fan of.   <\/p><p>But it&#8217;s OpenAI that first bets on practical innovations that can change the way we shop online.<\/p><h4 class=\"wp-block-heading\"><strong>The ChatGPT search engine will help with shopping<\/strong><\/h4><p><a href=\"https:\/\/x.com\/OpenAI\/status\/1916947243044856255\" target=\"_blank\"><mark style=\"background-color:#82D65E\" class=\"has-inline-color has-contrast-color\">On their official X profile<\/mark><\/a> (formerly Twitter), OpenAI showcased an experimental new feature that enhances the already available search function.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Shopping<br><br>We\u2019re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.<br><br>\u2705 Improved product results<br>\u2705 Visual product details, pricing, and reviews<br>\u2705 Direct links to buy<br><br>Product results are chosen independently and are not ads.\u2026 <a href=\"https:\/\/t.co\/PkZwsTxJUj\" target=\"_blank\">pic.twitter.com\/PkZwsTxJUj<\/a><\/p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/twitter.com\/OpenAI\/status\/1916947243044856255?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 28, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>The <em>Shopping<\/em> function is designed to allow users to search and compare products, <strong>check reviews and prices, and even purchase directly<\/strong>. Even the search itself has been enhanced with visualizations, detailed information and links to shopping sites. <\/p><p>Importantly, OpenAI emphasizes that the search results are organic and the feature is not linked to ads. The company collaborates with manufacturers just so it can update data, especially prices, as quickly as possible. <\/p><h4 class=\"wp-block-heading\"><strong>When will we be able to use ChatGPT Shopping?<\/strong><\/h4><p>In the next few days, it will reach a wider audience, including people who use the free version of ChatGPT or even users without an account.<\/p><p>It&#8217;s clear that this is a very firm response to Google Shopping. The difference is that OpenAI offers the service for free and without any advertisers involved. However, this doesn&#8217;t mean that the company won&#8217;t look for ways to monetize it over time.  <\/p>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to imagine a clearer signal that Sam Altman&#8217;s company isn&#8217;t trying to catch up with Google, but instead aims to impose the competition terms. The new feature called Shopping is another step towards redefining search. <\/p>\n","protected":false},"author":8,"featured_media":10783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[782,694],"tags":[],"popular":[],"difficulty-level":[36],"ppma_author":[660],"class_list":["post-10946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-tools","difficulty-level-easy"],"acf":[],"authors":[{"term_id":660,"user_id":8,"is_guest":0,"slug":"kamil-swidzinski","display_name":"Kamil \u015awidzi\u0144ski","avatar_url":{"url":"https:\/\/haimagazine.com\/wp-content\/uploads\/2025\/06\/freepik__retouch__63609.png","url2x":"https:\/\/haimagazine.com\/wp-content\/uploads\/2025\/06\/freepik__retouch__63609.png"},"first_name":"Kamil","last_name":"\u015awidzi\u0144ski","user_url":"","job_title":"","description":"\u015aledz\u0119 najnowsze technologiczne trendy, w tym AI. Jako Innovation Manager jestem blisko nowych rozwi\u0105za\u0144 wsp\u00f3\u0142pracuj\u0105c ze startupami."}],"_links":{"self":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/10946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/comments?post=10946"}],"version-history":[{"count":1,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/10946\/revisions"}],"predecessor-version":[{"id":10947,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/posts\/10946\/revisions\/10947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/media\/10783"}],"wp:attachment":[{"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/media?parent=10946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/categories?post=10946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/tags?post=10946"},{"taxonomy":"popular","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/popular?post=10946"},{"taxonomy":"difficulty-level","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/difficulty-level?post=10946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/haimagazine.com\/en\/wp-json\/wp\/v2\/ppma_author?post=10946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}